SAP CRM offers secure, on-premise support for your sales, marketing, service, and interaction centre activities. The modular structure of SAP CRM allows you to license and pay for only the functionality and number of users that you require at any given time. Transform your front office and deliver real-time customer engagement.


Because it puts customers at the heart of your business. The on-premise software provides employees with rich customer insights and seamless CRM processes so they can deliver consistent and personalized customer experiences across all touchpoints.

With SAP CRM, you can:

  • Sell more through digital channels using the industry’s top-ranked commerce platform
  • Engage customers anytime, anywhere, and on any device from a single end-to-end platform
  • Stay a step ahead of demand by using SAP HANA to analyze data in real time
  • Get your sales team up to speed – without slowing down – using a simple UI that meets their needs
  • Deliver exceptional customer service by giving field workers remote, real-time access to data
  • Leverage best-in-class solutions based on global expertise in 25 industries

  • Functional Capabilities
  • SAP CRM helps business users manage marketing, sales, and customer service processes with insight and agility.
  • Sales capabilities

      Support the entire sales lifecycle – from planning and forecasting to sales performance management. They can empower your sales people across all selling channels – anytime, anywhere, on any device.
      Key Capabilities:
    • Sales Planning and Forecasting
    • Account and Contract Management
    • Acitiviy Management
    • Opportunity Management
    • Quotation and Order Management
    • Sales Contract Management
    • Sales Analytics
    • Sales Performance Management
  • Marketing capabilities

      Provide marketers with a single, unified platform for managing all of their marketing activities – including brand management, segment and list management, and campaign management.
      Key Capabilities:
    • Marketing Resource Management
    • Segmentation and List Management
    • Campaign Management
    • Loyalty Management
    • Lead Management
    • Sales Contract Management
    • Marketing Analytics
  • Service capabilities

      Empower employees to deliver effortless omnichannel customer service. They also provide business process support for service sales and marketing, service contracts and agreements, and installations and maintenance.
      Key Capabilities:
    • Service Sales and Marketing
    • Service Contracts and Agreements
    • Installation and Maintenance
    • Customer Service and Support
    • Field Service Management
    • Returns and Depot Repair
    • Warranty and Claim Management
    • Service Logistics and Finance
  • Customer interaction capabilities

      Equip customer service agents and managers with real-time analytics and tools – so they can deliver fast and accurate service, support marketing activities, and drive sales.
      Key Capabilities:
    • Interaction Centre for Service
    • Interaction Centre for Marketing
    • Installation Centre for Sales
    • Shared Service Centre
    • Multi-channel Communication
    • Interaction Centre Analytics
  • Technical Capabilities
  • SAP CRM makes it easy for IT to deliver a consistent, reliable, and optimal user experience. The application is robust and simple to integrate, extend, and deploy.
  • Object-based and object-oriented programming

      SAP CRM is primarily an object-based ABAP-type application that most IT professionals are already familiar with – reducing the need for training.
  • Single client per instance

      It’s easy to connect SAP CRM with SAP ERP. In an SAP CRM landscape that has one SAP ERP backend, a single client is needed to connect them.
  • Data model

      SAP CRM has a unique, segment-based data model that reduces table size and complexity – enabling quicker system responses and easier data management.
  • Web client UI framework

      Take advantage of a dynamic user interface that can be accessed via a browser and configured and personalized to meet the needs of even the most demanding user.
  • Mobile access to client data

      Mobile functionality makes it easy for business users to access marketing, sales, and service capabilities on a variety of devices – even in an offline environment.
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