Salesforce Marketing Cloud implementation and integration with other apps to drive conversion rate by 30%.
Implemented marketing Cloud, Advertising Studio, Datorama and integrated with other landscape solutions to provide a 360 degree customer view, and help a skincare company deliver personalized experiences and reduce cart abandonment rate by 25%
Project Highlights
- Our client was using Shopify and multiple marketing applications. The data was scattered across multiple data sources and they were struggling to deliver personalized 1-to1 customer journeys via multiple channels such as email, SMS, advertising and Social. They were also not able to measure campaign effectiveness accurately and due to this the advertising spend was not returning the expected ROI.
- Our team implemented Salesforce marketing Cloud, Advertising Studio and Datorama and integrated with other landscape solutions to build a 360 degree view of the customer by unifying customer interaction data from multiple data sources(Shopify, Google ,Facebook, Instagram etc.)
- This helped the company to deliver dynamically personalized content and product recommendations via different channels and this in turn helped them to deliver personalized 1-to1 customer journeys via multiple channels.
- Our solution not only helped reduce the advertising budget by 20% but also increased the marketing conversion rate by 30% and the abandoned cart conversion rate by 25%.
