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How is automation driving a new style of marketing?

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How is automation driving a new style of marketing? Customers are gaining exponentially greater decision-making ability over their purchases. For businesses, this presents a challenge to sharpen their processes to make sure that their customer experiences are seamless. In today’s world of e-commerce, on-demand shopping and mobile retail applications, real success lies in the digital ...read more →
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What should you avoid when building a CRM system?

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What should you avoid when building a CRM system? Businesses love the possibilities that a customer relationship management (CRM) system can unlock. When configured correctly and properly integrated, CRM allows your business to: quickly gather customer data identify your most valuable customers increase their loyalty by designing customised offerings reduce the cost of servicing your ...read more →
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Adita Technologies SAP S/4HANA ERP Public Cloud Implementation Journey

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Adita Technologies SAP S/4HANA ERP Public Cloud Implementation Journey As promised in my previous post, I am sharing our SAP S/4HANA Public Cloud implementation journey. We are one of the few Lighthouse partners selected by SAP globally and the first company in ANZ to implement and successfully go live with S/4HANA Public Cloud solution (Endorsed by SAP). At ...read more →
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You need to become an Intelligent Enterprise or risk becoming irrelevant

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You need to become an Intelligent Enterprise or risk becoming irrelevant In today’s digital economy, the need to meet our customers’ rising expectations is causing a non-stop wave of innovation. In six years, Airbnb grew to one of the world’s largest hotel companies, without owning a single hotel. Uber and similar service providers slashed 65% ...read more →