SalesForce CRM – Pardot

SalesForce CRM

Pardot

Smart Marketing Automation

Automate Marketing to accelerate revenues

AI and machine learning are disrupting almost every aspect of doing business. A task that earlier took a week to accomplish is now system or machine driven and requires little or no human intervention. Marketing is no exception to this tectonic shift. Salesforce Pardot offers smart B2B marketing automation solution built on the world's #1 CRM platform Salesforce Cloud. Pardot customers have seen sales revenue zoom 34% and marketing effectiveness increase by 37%, on average.

Product Overview

See Pardot in action

Watch this short video to learn more about the SalesForce Pardot and how it can help you run your business better.

Pardot Key Benefits

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Quicker Fruition of Leads

Pardot ensures that your sales and marketing functions are perfectly aligned. This speeds up the customer journey and leads to higher conversion of leads into sales. The efficiency not just boosts revenues but helps in cutting costs. The traditional sales and marketing conflicts are take care of as each works in tandem with the other. Leading to a highly motivated workforce.

Quicker fruition of leads

Pardot ensures that your sales and marketing functions are perfectly aligned. This speeds up the customer journey and leads to higher conversion of leads into sales. The efficiency not just boosts revenues but helps in cutting costs. The traditional sales and marketing conflicts are take care of as each works in tandem with the other. Leading to a highly motivated workforce.

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Engage more with a Larger Audience via Highly Customized Campaign

The platform enables you to address wider and varied audiences simultaneously via a single platform. Pardot tools allow for finer segmentation of the market based on defined attributes hence the campaigns for each of the segments are dynamic and customized. This will facilitate deeper customer engagement, resulting in increased customer satisfaction and enhanced brand equity.

Engage more with a Larger Audience via Highly Customized Campaign

The platform enables you to address wider and varied audiences simultaneously via a single platform. Pardot tools allow for finer segmentation of the market based on defined attributes hence the campaigns for each of the segments are dynamic and customized. This will facilitate deeper customer engagement, resulting in increased customer satisfaction and enhanced brand equity.

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Creating Winning Business Strategies, the First Time, Every Time

Understand each step of the customer journey – from click to close. Each step of the customer journey is monitored and captured by the platform. This gives you critical insights into what works and what doesn’t work, and why. This information is very helpful in developing winning strategies based on past experience. Pardot also offers scenario building to war-game and test the efficacy of marketing strategies as the parameters change. This will help you hedge your risks and come up with plans and strategies that have high probability of success.

Creating Winning Business Strategies, the First Time, Every Time

Understand each step of the customer journey – from click to close. Each step of the customer journey is monitored and captured by the platform. This gives you critical insights into what works and what doesn’t work, and why. This information is very helpful in developing winning strategies based on past experience. Pardot also offers scenario building to war-game and test the efficacy of marketing strategies as the parameters change. This will help you hedge your risks and come up with plans and strategies that have high probability of success.

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Key Features

Pardot Knowledge Sharing

Community allows users to engage with industry experts and stay up-to-date on the latest industry news and trends through our educational webinars and live events. The webinar library offers users practical insights into growing and optimizing business, anytime, anywhere. The platform also enables you to connect with other Pardot users in your area.

Comprehensive Tool Suite for B2B Automation

helps marketers to create meaningful connections, generate a larger pipeline, and empower sales to close more deals.

Visualize and Map-out

customer experience. Test every asset and every touch point in your program. Experience your marketing workflows the way your customers will with visual testing. Find and fix gaps in your campaign logic — prior to launch

Understand and Adapt Quickly

with surface insights from within your canvas helps to better campaign performance. Pardot offers exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health. Enabling you to learn more about individual asset performance from within and focus on improvements instead of sifting through reports.